November 20th, 2013
Customer validation is complete when the company has answers to these three questions:
1. Can the business scale? Will a dollar spent on customer acquisition yield more than a dollar’s worth of incremental revenue, page views, downloads or clicks?
2. Is there a repeatable and scalable sales roadmap? Does the company know the right prospects to call on or acquire, and what to say to them to consistently deliver sales?
3. Is the sales funnel predictable? Do the same sales programs and tactics consistently deliver an adequate, profitable flow of customers through the funnel?
This is copy paste from
November 14th, 2013
Today we had a visit by Ben from Head Quarters to take a check on the store. We call it Ship Shop Shape or SSS. Ben Blackbeard is a tall young swede, he started by telling us about the five steps of retail.
The illustration is in swedish, but I think you can understand that the bottom most step is wares.
October 3rd, 2013
August 5th, 2013
1. To open your drawing, click FILE, then OPEN. Find your drawing.
June 1st, 2013
Lilly will print your #lillygrams and mail them to the homes of your family. A #lillygram is an instagram picture you have hashtagged #lillygram.
Last week I did our first user interview. I went to the offices of the father of a friend of Benedicte and me. We will call him Abraham. Abraham and me sat down in lime green designer chairs sorrounded by glass walls. Outside the glass walls was the busy office of the successful company Abraham co-founded and still owns a large portion of. Was it a secretary who knocked and entered with to cups of coffee and a smile? It is hard to tell, but the coffee was good.
Abraham told me a little about how he started out working with technology back in the day. He asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Abraham picked it up and said: Read more