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Posts tagged ‘Interviewing’

Sit on the Same Side of the Table

June 11th, 2012




If you are to interview a customer you have not met before, your goal is to build trust through an open atmosphere. This summer I did six interviews during one week. Each of them lasted 1 hour. It was important to build trust fast. I used a new tactic to set the stage for trust building, i sat on the same side of the table as my interviewee. I will tell you how it worked when I interviewed a young project leader.

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