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Posts tagged ‘business’

My First #lillygram User Interview

June 1st, 2013



Last week I did our first user interview. I went to the offices of the father of a friend of Benedicte and me. We will call him Arnold. Arnold and me sat down in lime green designer chairs sorrounded by glass walls. Outside the glass walls was the busy office of the successful company Arnold co-founded and still owns a large portion of. Was it a secretary who knocked and entered with to cups of coffee and a smile? It is hard to tell, but the coffee was good.

Arnold told me a little about how he started out working with technology back in the day. He asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said: Read more

Experiment First: Real Customer Feedback = $$ not words

October 29th, 2012


Founder Nick Swinmurn of Zappos started out with this hypothesis:

“Customers are ready and willing to buy shoes online.”

To test the hypothesis, this is what he did:
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Connectors Connect Commenters to Your Blog

October 8th, 2012


Relevant blog commenters are golden. Who better to find these Golden Commenters than a Connector?

“The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” According to Malcolm Gladwell. One of these three types of people are the Connectors.

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Obamas Body Language vs. Romneys

October 5th, 2012



You did not watch the Presidental debate Obama vs. Romney? You should have!


It was a sound lesson in how important your performance of the message is. Barrys body language sucked!

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Make Your Blogpost as Bulletproof as an Elevator Pitch

October 1st, 2012


The elevator pitch has three parts, in the shape of a fish hook:

  1. Bate
  2. Hook
  3. Line

Let´s see how we can use this to outline a blogpost:

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