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How Do You Connect People?

March 4th, 2012


Make sure the right people meet. Don´t follow up.

I have been out mingling on behalf of the company where I work. I have just met a young lady and understood one of her needs. She really likes going to the opera, but has not had the time to go there in several months. Now I am back at the office with an idea of who I want to connect her with.

My friend Allister can meet up with her here on the island, that will save her the time of travelling in to the mainland where the opera lies. He can share some of his knowledge about opera‚ acoustics and voice control. This might increase her appreciation the next time she goes to the opera. If they get along well, maybe he will sing a little opera for her…

The Email I write to them goes a little like this:

Hi Miss Mingle and Allister,

The two of you have similar interests in Opera. You should meet. You can help each other:

  • Miss Mingle you can help Allister with ….
  • Allister you can help Miss Mingle by sharing some of your knowledge about opera‚ acoustics and voice control.

All the best,

Ola Vea

Tasks of the Hour:

  1. Write an email like this with your own words. You may use it as a template.
  2. Use the template to write an email to connect two people you know. Keep it short and sweet.

Booktip of the Day:

The Referral Engine: Teaching Your Business to Market Itself.  John Jantsch is a marketing and digital technology coach, award winning social media publisher and author. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.

Next blogpost is about How You Remember What People Tell You when you are mingling?

Last blogpost was about how you give true value to people you meet while mingling.



Post a comment
  1. March 5th, 2012

    If any one is interested in this guy with the lecture on opera, acoustics and voice control – please visit Oh, and yes – that guy would be me:)

    Ola, – there is 1 comment already on this blog post, but I can´t see it when clicking on it. Something wrong?

    • olavea #
      March 6th, 2012

      I would warmly recommend Allisters lecture. It is engaging and fun specially for engineers or other technical people.

      The second “comment” is a link to another of my blogposts, so nothing is wrong.

  2. March 7th, 2012

    Thank you for an inspiring post, Ola. Can’t wait for the next one to appear! I have come to realize that I really need an elevator pitch… or… I actually need two. One for my own scientific work and one for Looking forwards to some pointers!

    • olavea #
      March 7th, 2012

      Who will you be pitching to about:
      -Your scientific work?

      And have you tried to pitch yet? To who?

      You may also click the link under the drawing of the elevator.

      • March 8th, 2012

        Good questions:

        Since my scientific work is focused on an ecological crisis that is highly relevant for marine management, I would like to pitch it to
        1) environmentalists 2) politicians and eventually 3) the media (perhaps pitching a self-written piece)… kind of a broad audience I guess.
        I should probably approach each in a different way? tries to communicate marine biology. Simple and clear cut without any government or corporate people breathing down our necks telling us what we can and cannot write. Our readers are mostly biology students. These are very important readers because they are the government/management “people” of tomorrow.
        Actually, I would really like to pitch this to researchers to get them to contribute more. We are much more focused than eg. where marine biology posts are kind of “drowned” in the “post crowd” within a week…
        I think the scientist of today should grab the opportunity to pitch their own research to the future biology teachers, researchers and managers… don’t you?

      • olavea #
        March 14th, 2012

        “I should probably approach each in a different way?”
        They all have different agendas, even among their own. For example different environmentalist groups have different agendas.

        How about including som companies in relevant industries? Those of them who acts on the knowledge you present will gain significant PR pay off in the future.

        “Actually, I would really like to pitch this to researchers to get them to contribute more.”
        I like this. What do the researchers have to gain from reaching your readers with a blogpost?
        Is it to spread their results? If so, some will be more willig tan others. You know them by their already high profiles. I would shoot for the stars. Find researchers you admire, even internationally. Interview them. Ask if You may republish their blogposts.

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