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Make Your Blogpost as Bulletproof as an Elevator Pitch

October 1st, 2012


The elevator pitch has three parts, in the shape of a fish hook:

  1. Bate
  2. Hook
  3. Line

Let´s see how we can use this to outline a blogpost:

  1. The Bate is a tasty bite of sound to catch the attention of your reader by showing you have understood one specific aspect of something she/he needs to understand. You will place your hook in a tweet, in an facebook update or in a comment on a blogpost.
  2. The Hook is a believable and understandable explaination of the topic.
  3. The Line is a question that triggers the reader to write a comment, or share your post on for example the twitters.

Start with:

  1. Writing down keywords to point 2. The Hook.
  2. Then the question to trigger action. The Line.
  3. Last you write The Bate.
  4. NOW write your blogpost. Short and sweet. 200 words, max 400.

Here is my example

How I made the outline for this blogpost:

  1. The Hook: Key words: Elevator pitch, Key words, The Hook, The question, trigger action. The Line, The Bate, Outline a blogpost, Explaination.
  2. The Line: Question: How did you prepare to write your latest blogpost?
  3. The Bate: You write a bullet proof blogpost, business veteran style in 4 steps.

Todays tasks:

  1. Decide who is the number 1 top target of blogpost. You need to have a real person in your minds eye when you do this exercise.
  2. Decide on your objective. What is it you want a comment, a retweet?
  3. Write your outline following the four steps.
  4. Write your blogpost and publish it.

Book tip of the Day

I got inspiration for this blogpost from Beth Goldsteins book Lucky By Design. Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She is the Faculty Director for Boston University’s Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.). Click and buy the book now and I will get a dollar ;-)

Here is our Bookcasting Podcast if you want more book tips.


Post a comment
  1. May 2nd, 2013

    Aw, this was an incredibly nice post. Spending some time and actual effort to generate a great article… but what can I say… I
    procrastinate a whole lot and don’t manage to get nearly anything done.

  2. September 10th, 2015

    魅力的な。 私は に別のブログ| 約周り 検索探しされて。 I 本当に好き 利用 インターネットサイトのためのこの楽しみを。 ワンダフル へのアプローチ方法に 学びます! 運転| 男性男性として積極的

  3. September 18th, 2015


  4. November 17th, 2015


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