Skip to content

Archive for

Screw Work Let’s Play, a Bookcast

August 27th, 2012


We had my favorite bostonian Andreas Dietzel on our podcast talking about one of my favorite books. “Screw Work Let´s Play”. This is a Do-It-Yourself book that showed me the first steps towards doing what I love on a full time basis. One important secret is, as the cover says, “… and get paid for it”.

I needed to get paid well in order to put in the time and effort to do quality work. What did I do?

Read more

How Do You Make Your Elevator Pitch Bullet Proof?

August 21st, 2012


Most times I explain my projects to ordinary techies, like these elevator passengers.


One sunny day the elevator doors ping open, and inside a stone cold fish like this veteran is waiting…

… and unless my elevator pitch is bullet proof, I will be shot down to Crash and Burn in the bottom of the elevator shaft. So how do I prepare before pitching to sligthly arrogant, well educated super smart technology people? Todays lessons will be drawn from two very different marketers and their very different books. One an independent consultant the other a former Google employee from the sweet early days.

Read more

… and Get Paid Well for It

August 5th, 2012


Dietzel plays at Bookcasting. For Free…

I have two questions for you. What do you really love doing? What was your first step towards getting well paid for doing the thing you love? Write your answer to one or both in the comment field. I will answer now:

Read more

The Experience Economy, Crossing the Chasm and the Tipping Point

August 3rd, 2012


I got these three book recommendations from Mike Ayars at Turnstile Coffee who together with his partner in coffee crime started, built and sold a software company.

The Experience Economy by B. Joseph Pine II and James H. Gilmore is about the experiences you create for your customers. Steve Jobs was very into creating a good experience for his customers.

Read more