August 3rd, 2012
I got these three book recommendations from Mike Ayars at Turnstile Coffee who together with his partner in coffee crime started, built and sold a software company.
The Experience Economy by B. Joseph Pine II and James H. Gilmore is about the experiences you create for your customers. Steve Jobs was very into creating a good experience for his customers.
One of Jobs´ design values was “im·pute”. One example of this is the handle on top of the iMac. The handle would give the owner the feeling that she could lift it if she wanted to. Even though it was unlikely people would actually lift the iMac up and carry it away. The handle should give the owner the feeling that the computer was deferential to her. People are still intimidated by computers.
More about the biography of Steve Jobs in our podcast episode #3 about Isaacsons book.
Here is a definition:
verb (used with object), im·put·ed, im·put·ing.
1. to attribute or ascribe: The children imputed magical powers to the old woman.
Crossing the Chasm by Geoffrey A. Moore.
The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
What business book do you like best?