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The Experience Economy, Crossing the Chasm and the Tipping Point

August 3rd, 2012


I got these three book recommendations from Mike Ayars at Turnstile Coffee who together with his partner in coffee crime started, built and sold a software company.

The Experience Economy by B. Joseph Pine II and James H. Gilmore is about the experiences you create for your customers. Steve Jobs was very into creating a good experience for his customers.

One of Jobs´ design values was “im·pute”. One example of this is the handle on top of the iMac. The handle would give the owner the feeling that she could lift it if she wanted to. Even though it was unlikely people would actually lift the iMac up and carry it away. The handle should give the owner the feeling that the computer was deferential to her. People are still intimidated by computers.

More about the biography of Steve Jobs in our podcast episode #3 about Isaacsons book.

Here is a definition:

im·pute   [im-pyoot]
verb (used with object), im·put·ed, im·put·ing.
1. to attribute or ascribe: The children imputed magical powers to the old woman.


Crossing the Chasm by Geoffrey A. Moore.


The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell

What business book do you like best?



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  1. September 10th, 2012

    I actually listened to (and finished) The Tipping Point today, and I was fascinated by the discussion of “Dunbar’s number”. So much that I wrote a blog post about it :-)

    Dunbar’s number is the maximum number of people that can be in a group, and still maintain “genuine social relationships” within it.

    Incidentally, Gore-tex factories never have more than 150 employees in it, close to Dunbar’s number.

    • olavea #
      September 11th, 2012

      I loved this book. About the Dunbar number. I find this very interesting. I believe that with the more scalable tools we have today it is possible to increase that number. I think we will in the next 30 years see an evolution of human co-existence and collaboration that is hard to imagine for us today.

  2. January 28th, 2017

    If such reitoiataln can be done swiftly enough to have a chance of actually hitting the people launching the rockets, then the risk of civilian casualties is acceptableI find it somewhat disturbing that you’re willing to sanction the murder of civilians without offering so much as a single sentence explaining why you find it acceptable.

  3. February 28th, 2017

    Good to find an expert who knows what he’s talking about!

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