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Posts tagged ‘The Bookcasting Podcast @en’

Screw Work Let’s Play, a Bookcast

August 27th, 2012

olavea

We had my favorite bostonian Andreas Dietzel on our podcast talking about one of my favorite books. “Screw Work Let´s Play”. This is a Do-It-Yourself book that showed me the first steps towards doing what I love on a full time basis. One important secret is, as the cover says, “… and get paid for it”.

I needed to get paid well in order to put in the time and effort to do quality work. What did I do?

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How Do You Make Your Elevator Pitch Bullet Proof?

August 21st, 2012

olavea

Most times I explain my projects to ordinary techies, like these elevator passengers.

 

One sunny day the elevator doors ping open, and inside a stone cold fish like this veteran is waiting…

… and unless my elevator pitch is bullet proof, I will be shot down to Crash and Burn in the bottom of the elevator shaft. So how do I prepare before pitching to sligthly arrogant, well educated super smart technology people? Todays lessons will be drawn from two very different marketers and their very different books. One an independent consultant the other a former Google employee from the sweet early days.

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… and Get Paid Well for It

August 5th, 2012

olavea

Dietzel plays at Bookcasting. For Free…

I have two questions for you. What do you really love doing? What was your first step towards getting well paid for doing the thing you love? Write your answer to one or both in the comment field. I will answer now:

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Steve Jobs biography by Walter Isaacson

July 23rd, 2012

olavea

You should read this book because it contains true stories from Steves life. Relationships with friends and especially employees. Why did the people around Steve accomplish such fantastic product development feats?

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You Are Not Normal

July 13th, 2012

olavea

We are not normal.

In the good old days you could make a normal product, spend a boat load of money on marketing. The mass market would buy your product and you would make a killing!

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