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Posts tagged ‘Douglas Edwards’

How Do You Make Your Elevator Pitch Bullet Proof?

August 21st, 2012

olavea

Most times I explain my projects to ordinary techies, like these elevator passengers.

 

One sunny day the elevator doors ping open, and inside a stone cold fish like this veteran is waiting…

… and unless my elevator pitch is bullet proof, I will be shot down to Crash and Burn in the bottom of the elevator shaft. So how do I prepare before pitching to sligthly arrogant, well educated super smart technology people? Todays lessons will be drawn from two very different marketers and their very different books. One an independent consultant the other a former Google employee from the sweet early days.

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