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Posts tagged ‘Customer Validation’

Customer Validation

November 20th, 2013

olavea

Customer validation is complete when the company has answers to these three questions:
1. Can the business scale? Will a dollar spent on customer acquisition yield more than a dollar’s worth of incremental revenue, page views, downloads or clicks?
2. Is there a repeatable and scalable sales roadmap? Does the company know the right prospects to call on or acquire, and what to say to them to consistently deliver sales?
3. Is the sales funnel predictable? Do the same sales programs and tactics consistently deliver an adequate, profitable flow of customers through the funnel?

This is copy paste from

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company in Hardcover by Steve Blank and Bob Dorf

I bought:
The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company on Kindle by Steve Blank and Bob Dorf

My First #lillygram User Interview

June 1st, 2013

olavea

Who-is-your-grand-daddy-2

Last week I did our first user interview. I went to the offices of the father of a friend of Benedicte and me. We will call him Arnold. Arnold and me sat down in lime green designer chairs sorrounded by glass walls. Outside the glass walls was the busy office of the successful company Arnold co-founded and still owns a large portion of. Was it a secretary who knocked and entered with to cups of coffee and a smile? It is hard to tell, but the coffee was good.

Arnold told me a little about how he started out working with technology back in the day. He asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said: Read more