Posts tagged ‘business’
June 1st, 2013
Last week I did our first user interview. I went to the offices of the father of a friend of Benedicte and me. We will call him Arnold. Arnold and me sat down in lime green designer chairs sorrounded by glass walls. Outside the glass walls was the busy office of the successful company Arnold co-founded and still owns a large portion of. Was it a secretary who knocked and entered with to cups of coffee and a smile? It is hard to tell, but the coffee was good.
Arnold told me a little about how he started out working with technology back in the day. He asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said: Read more
October 29th, 2012
Founder Nick Swinmurn of Zappos started out with this hypothesis:
“Customers are ready and willing to buy shoes online.”
To test the hypothesis, this is what he did:
October 5th, 2012
You did not watch the Presidental debate Obama vs. Romney? You should have!
It was a sound lesson in how important your performance of the message is. Barrys body language sucked!
October 1st, 2012
The elevator pitch has three parts, in the shape of a fish hook:
Let´s see how we can use this to outline a blogpost: