Posts tagged ‘Beth Goldstein @en’
I have been out mingling, you know honing my skills. Now, I am intent on following up with several people. I have just met a young lady and from what she told me about her job, I think she could make good use of a particular book. I think about emailing her an amazon link, but quickly change my mind and decide to give her the actual book. Below are pictures of people and the books I have given them. Do you know some of them?
The elevator pitch has three parts, in the shape of a fish hook:
- Bate
- Hook
- Line
Let´s see how we can use this to outline a blogpost:
- Most times I explain my projects to ordinary techies, like these elevator passengers.
One sunny day the elevator doors ping open, and inside a stone cold fish like this veteran is waiting…
… and unless my elevator pitch is bullet proof, I will be shot down to Crash and Burn in the bottom of the elevator shaft. So how do I prepare before pitching to sligthly arrogant, well educated super smart technology people? Todays lessons will be drawn from two very different marketers and their very different books. One an independent consultant the other a former Google employee from the sweet early days.
