June 1st, 2013
Last week I did our first user interview. I went to the offices of the father of a friend of Benedicte and me. We will call him Arnold. Arnold and me sat down in lime green designer chairs sorrounded by glass walls. Outside the glass walls was the busy office of the successful company Arnold co-founded and still owns a large portion of. Was it a secretary who knocked and entered with to cups of coffee and a smile? It is hard to tell, but the coffee was good.
Arnold told me a little about how he started out working with technology back in the day. He asked me what I wanted to talk to him about. I said #lillygram. Then I put a #lillygram with colorful pictures of a smiling baby holding a a baby shovel on the glass table. Arnold picked it up and said:
“If these were photos of my granddaughter I would want to be able to answer this #lillygram.”
He contiuned speaking very rapidly. I either want to:
- say, “Thank you”,
- send back a picture of my own,
- tell a story about something fun I have done,
- or tell a story about the great experience of looking at the #lillygram photos.
Arnold went on to tell me what technology he preferred to use to communicate with his kids who are my age. The telephone.
I was writing furiously, almost unreadable words. You might think it is wrong to call this a user interview as Arnold is not using #lillygram. I hate to tell you this, but nobody is using #lillygram yet. According to the book “Lean Analytics” #lillygram is now at the “Empathy Stage” and “…our job is to get inside someone else´s head.” Read more about this by clicking on the “head” sentence. My goal with the meeting was to get some ideas about what kind of questions I need to ask to get into the heads of our future customers. I will write a blogpost about the interview guide later. So Did I learn about what quesitons to put in my interview guide? Yes. Did I get into someone else´s head? Yes! Will we build a way to answer the #lilygram? Well that is not up to me, is it? I am building the tribe, not the technology.
That night I reported my findings to CEO of #lillygram, Benedicte Raae. She has been a coding for some years and went to Norway´s finest engineering school to get her master degree in computer engineering. She has a handful of iPhone apps under her belt, many of the made for parents of babies and little children. Benedicte and I discussed what technology WE prefer when “talking” to OUR parents while taking a sunshine walk from Rodeløkka to Tøyen. We were on our way to an exclusive barbeque at the veranda of the Stone Age Man, his Stone Age Woman and their Stone Age Dog, Sylfest. The Aspargus wrapped in bacon were delicious guys! And the company was also great.
Now that you finished reading the whole blogpost, this question should not come as a surprise to you:
- What technology do YOU prefered when “talking” with YOUR parents?
Please contribute to making #lillygram useful for families around the world by writing the name of your fav. family technology in the comments below:
Lilly will print your #lillygrams and mail them to the homes of your family. A #lillygram is an instagram picture you have hashtagged #lillygram.