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Customer Validation

November 20th, 2013

olavea

Customer validation is complete when the company has answers to these three questions:
1. Can the business scale? Will a dollar spent on customer acquisition yield more than a dollar’s worth of incremental revenue, page views, downloads or clicks?
2. Is there a repeatable and scalable sales roadmap? Does the company know the right prospects to call on or acquire, and what to say to them to consistently deliver sales?
3. Is the sales funnel predictable? Do the same sales programs and tactics consistently deliver an adequate, profitable flow of customers through the funnel?

This is copy paste from

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company in Hardcover by Steve Blank and Bob Dorf

I bought:
The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company on Kindle by Steve Blank and Bob Dorf

The Swedish Steps of Ship Shop Shape

November 14th, 2013

olavea

Today we had a visit by Ben from Head Quarters to take a check on the store. We call it Ship Shop Shape or SSS. Ben Blackbeard is a tall young swede, he started by telling us about the five steps of retail.

The illustration is in swedish, but I think you can understand that the bottom most step is wares.

swedish steps 36

The 5 basic steps of retail: 1. wares, 2. prices, 3. exposure., 4.customer service and 5. active sales.

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