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You should read this book because it contains true stories from Steves life. Relationships with friends and especially employees. Why did the people around Steve accomplish such fantastic product development feats?
Here is a creativity quote from Walter Isaacsons “Leadership Lessons of Steve Jobs” (Harvard Business Review).
Jobs was a strong believer in face to face meetings. “There is a temptation in our networked age to believe that ideas can be developed by e-mail and iChat” he told Isaacson. “That´s crazy!
We are not normal.
In the good old days you could make a normal product, spend a boat load of money on marketing. The mass market would buy your product and you would make a killing!
