January 28th, 2012
I am out practicing in the wild again. At a mixer where people are drinking coffee and eating finger food. I have just introduced myself to a young woman and have started to talk about what she does for fun in her spare time. She likes opera, russian authors, illegal gambling and single malt whiskey from Islay. This is the part of the conversation where the two of us get to know each other. I make sure not to rush the conversation along. I keep her talking with the questions I have carefully prepared.
January 27th, 2012
I have asked myself these questions:
- What are my visitors interested in when they visit my website?
- What are the types of challenges that they face?
- What do I help them with?
- Which blog topics were the most popular on my website?
- What are the questions that come up in comments by readers?
- What would I love to share?
January 26th, 2012
Beth has helped hundreds of entrepreneurs to grow. Including me. She helped us understad how our customers think and what our customers see as valuable and fun. Beth furthermore helps us use that knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty. All these years of front line experience have been packed into this book. It is very hands on.
January 16th, 2012
People should do more of the work they are really good at. Soon you are going to practice in the wild. I will now explain how I practice, but first a little practice at home. I have just introduced myself to a young woman and quickly explained what I do at work. Then I focus on her. She tells me what she really likes about her job. She is making a living as an unlicensed boxer. That is, she does illegal bare knuckle boxing matches, and makes money from the audience doing illegal gambling. She tells me what the work really entails and what the most important skills are. I am listening between the lines for something she is not happy about. In other words her unmet need. I have three questions lined up: Read more
January 14th, 2012
Mingle Practice: Training the five mingle skills of:
Alone in a safe place and soon with others.
Mingle Pitch training: From the old term “elevator pitch” (Am English.) our inheritance from the 20th-century practice of training for the chance elevator meeting with The Right Venture Capitalist to investment in your fledling technolohy start up. Every person you met was a potential sparring partner.
Mingle Pitch training includes three elements:
Acting out a practiced script about what you do in a short, concise and targeted manner to make your audience of one curious.
Then listening intently to the response from the audience to try to understand if you have indeed pieked her curiousity.
If you have, ask an open ended question to get her talking about herself and her goals. This way you build up the tension and her curiosity instead of taking away the tension by revealing your story too early. You also learn about her and thus what part of your story will satisfy her curiosity the most.
These methods instruct us in using the introverts two most powerful communication tools intent listening and polite but challenging questions. The mingle pitch itself is to set the stage for the sharing of knowledge back and forth
Mingle Warrior: One who aspires to actively share and receive knowledge for the benefit of others.